Strata Leadership Executive Education Suite

Identity Design

To represent the progression of Strata Leadership's four Executive Education entities, Qubit utilized the visual representation of the most established brand, the Institute for Emerging Leaders (IEL) to inspire the logos for each subsequent logo. Each entry in the series represents a progression in the career of its attendees, hence the shape of each logo becomes more complex and the color scheme more refined.

At the center of each logo in the series is a triangle which represents the C3 Concept (Character + Competence = Consistency). The C3 Concept is foundational at every level of Executive Education training.